Year after year, three female students sat through college engineering and math classes asking themselves the same question—where are the girls? The students—Jennifer Kessler, Alice, Brooks, and Bettina Chen—realized they all shared childhood experiences that drew them to technology, business, and math, fields typically dominated by men despite women’s educational asecendance. So they invented a toy girls can build from the ground up to inspire them to take on male-dominated fields.
Roominate is the toy “where every young girl is an artist, engineer, architect, and visionary” with her own opportunity to build a dollhouse-sized room, customize the furniture, select the decorations, and electrify the whole thing with working circuits. Kessler, Brooks, and Chen began the project while studying engineering and business as graduate students at Stanford. Their Kickstarter reached its $25,000 goal within five days, and ended on June 16 with almost $86,000 raised. They sold more than 1,300 units and the waiting list shows even more demand.